Loreal Brandstorm 2012

Loreal Brandstorm is a creative & interactive marketing competition for undergraduate students throughout the world in their final two years of University. This unique marketing competition had been organised for the 8th year in Malaysia and 19th year globally.

It provides students the opportunity to take on the role as marketing brand managers to launch or revamp a product line of an existing Loreal brand, develop a long-term international marketing including packaging and communication campaign.

Few months back, they started recruiting people in teams of 3. If they were qualified to go to the next round, a briefing was held with the next task of pre-case study. They were asked to submit their presentation slides before the 22nd December 2012. 

Teams were then called for the preliminary round presentation on the 30th & 31st January 2012. Now they are left with 23 teams for the Semi-finals. 

Look at our Taylor's team that made it!

Beauty Republic

Bonaparte

Brandster

Natura

Optimire

Simply Overrated

Taylor's got so many teams! 

Congratulation to everyone!

I assumed that next round, they will be working with the advertising companies. If they win the National finals, they will get to go to Paris and compete at the International Finals!

We will see if Taylor's will win! Good Luck Taylorians!

Get updates from: https://www.facebook.com/BRANDSTORM.my